Benchworks

Built for watch repair.

Vintage movements, mainsprings on order from Switzerland, insurance documentation. The customer's trust travels with their watch — give them a way to see it.

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Sound familiar?

  • “Customer asking for movement photos, insurance paperwork, ETA — all on WhatsApp, in one thread.”
  • “Service intervals six months apart. Last conversation is buried under 200 other chats.”
  • “You bench-work a heirloom. The customer's anxious. They deserve to see progress.”

High-trust low-volume work needs different software than high-volume retail.

The day-to-day

How it works.

  1. 01

    Customer drops it off.

    You scan / type in their phone and a description. Benchworks creates the ticket and texts them a status link automatically.

  2. 02

    You work the bench.

    Mark stages — diagnosed, parts ordered, ready for collection. Every change pings the customer on WhatsApp.

  3. 03

    They check status whenever.

    No login. No app. Their signed status link works from any phone. They stop phoning you.

  4. 04

    They collect, you close it.

    Repair history stays attached to their record. Next time the same kettle / phone / mower comes in, you have context.

What you'll be able to do.

  • ✓Per-watch history that persists across years, not days.
  • ✓Photos uploaded to the ticket — bench shots the customer can see.
  • ✓Insurance docs attached once, referenced forever.

The trust wedge

What makes Benchworks different.

We mined a year of public complaints about every other shop CRM out there. Here's what we built differently — because we run a shop too.

  • Cancel in one click. We won't fight you tooth and nail.

    No retention call, no 'are you sure', no hostage support ticket. The Cancel button cancels.

  • No 20% WhatsApp markup. You pay Meta what Meta charges.

    Most CRMs add their own per-message surcharge on top of Meta's. We pass Meta fees through at cost.

  • Your data is yours. Export it any time — no ransom.

    CSV / JSON export of every ticket, message, and customer, from any plan including the free trial.

  • We bill you for customers you actually serve — not strangers who DM "hey".

    A DM that never becomes a ticket is free. We only count contacts you've actually engaged with.

  • Bring your own AI keys. We don't markup tokens.

    Plug in your Anthropic / OpenAI / Gemini key. The bill goes to you direct. Our flat platform fee stays flat.

Pricing

One price. No surprises.

Bring your own AI keys (Anthropic / OpenAI / Gemini). You pay the AI bill direct — usually $5–15/month. No markup from us.

Every shop, unlimited technicians

$79/mo · BYOK

One flat price for your whole shop — every technician, every workbench. No per-seat fees, no per-location upsell.

Start a shop

No credit card needed. First 3 months free, then full price if it's earning its keep — in exchange for honest feedback.

Ready to try it?

Set up your shop in under five minutes. No credit card needed — first 3 months free.

Start a shop